Crisis or Not: Six Quick Wins for Your Direct Marketing Program
Here’s a Direct Marketing Quick Win Checklist for immediate benefits to your fundraising programs. Consistent, quality data hygiene is essential. Accurate data saves money, saves time,
Read More »Direct Response in Crisis Mode: Learning From Experience
There’s an old saying in direct response that whatever new creative concept everyone in the office likes most is the one most likely to fail. And
Read More »How to Create a Crisis Appeal
I’ve seen lots of discussion lately about how—and if—nonprofit organizations should talk about the coronavirus pandemic and economic crisis. I believe it is important that you
Read More »Why the “New Normal” Isn’t As Different As You Think
The world has certainly changed in the past few weeks, hasn’t it? Social distancing means that shaking hands, throwing a big high five, and hugging a
Read More »How The 2020 Election Will Impact Nonprofit Fundraising — in a Good Way
As November 2020 looms, we’re in the midst of perhaps the most charged political fundraising season in history. And every marketer who works in fundraising has
Read More »Direct Response Fundraising in the Time of Coronavirus
We have all been saying to our donors that these are unprecedented times. And these unprecedented times call for us to come together as a community
Read More »What would a 40% Increase in Postage Do to Your Bottom Line?
TELL THE USPS BY FEBRUARY 3rd For 13 years, a Consumer Price Index (CPI) cap has governed USPS price setting. Under existing law, each year USPS is
Read More »Privacy Matters – Winter is Coming…
Apologies for the alarmist tone – and the riff from “Game of Thrones” – but the reality is that digital privacy is increasingly a legislative priority.
Read More »BBCON Conference Recap
BBCON Conference #bbcon 2018 Blog Post 2018 marked the first time I attended #bbcon - BBCON Conference, a creative tech gathering that brings together organizations seeking to
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