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How COVID-19 Has Made Me a Better Fundraiser

By Jessica Harrington, The Harrington Agency Because there’s no precedent for what we’re living through right now, every decision, strategy, and tactic is unique to this time

DMFA Stands for Racial Equality and Justice

We are at a pivotal moment in our nation’s history and the battle for justice and equality for all. The tragic and senseless murders of George Floyd,

KEYS TO FUNDRAISING DURING A CRISIS: Recap of the March DMFA Webinar

On March 30, nearly 450 non-profit professionals, consultants and agencies from around the country gathered for the DMFA’s webinar on direct mail and digital fundraising during

Crisis or Not: Six Quick Wins for Your Direct Marketing Program

Here’s a Direct Marketing Quick Win Checklist for immediate benefits to your fundraising programs. Consistent, quality data hygiene is essential. Accurate data saves money, saves time,

Direct Response in Crisis Mode: Learning From Experience

There’s an old saying in direct response that whatever new creative concept everyone in the office likes most is the one most likely to fail. And

How to Create a Crisis Appeal

I’ve seen lots of discussion lately about how—and if—nonprofit organizations should talk about the coronavirus pandemic and economic crisis. I believe it is important that you

Why the “New Normal” Isn’t As Different As You Think

The world has certainly changed in the past few weeks, hasn’t it? Social distancing means that shaking hands, throwing a big high five, and hugging a

How The 2020 Election Will Impact Nonprofit Fundraising — in a Good Way

As November 2020 looms, we’re in the midst of perhaps the most charged political fundraising season in history. And every marketer who works in fundraising has

Direct Response Fundraising in the Time of Coronavirus

We have all been saying to our donors that these are unprecedented times. And these unprecedented times call for us to come together as a community