Is It Time to Change Fundraising Appliances?

by Sarah Harris, Account Director, The Harrington Agency It’s time to move away from the same old funnel and curated linear journeys. Instead, create an environment where

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DMFA Condemns All Acts of Bigotry Violence and Hatred

The DMFA is deeply saddened by the surge of anti-Semitic, anti-Muslim, and anti-Arab violence rising in New York and across the country. We support and stand

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To Brand or Not to Brand, That is the Question

By Jeff Muller, Crossroads Insights LLC Behavioral science makes clear that, by nature, humans seek connection and belonging. This primal need sits at the core of how

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Empowering Diversity and Inclusion: DMFA’s New Accessibility Tool

  At the Direct Marketing Fundraisers Association (DMFA), we work to ensure everyone has equal access to career growth and learning opportunities, regardless of age, race, gender,

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Mid-Level Success Requires Multi-Faceted Relationship Building

By Jeff Muller, Crossroads Insights LLC Bridging between low-dollar annual and major giving—and being a key feeder for planned giving—mid-level programs play an essential role in the

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Lessons from Bridge to Integrated Marketing and Fundraising Conference 2023

--Michele C. Collins, Donor Development Officer,  Marine Corps Association Foundation I had the privilege of attending the Bridge to Integrated Marketing and Fundraising Conference 2023 thanks to a

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Relationships. They’re the worst!

By Dennis Lonergan, Eidolon Communications Relationships. So many expectations, annoyances, and demands. So much backstabbing, scapegoating, and excuse-making. Or is it just me? I’ll admit relationships aren’t my forte.

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Emerging Leader Spotlight: Julia Warnock

by Rayna Clarke, Account Manager, Lautman Maska Neill & Company When family and friends ask Julia Warnock how she likes her job as an Account Executive at

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DEI for Fundraisers

by Kerri Kerr, Avalon Consulting Avalon was founded in 1997 as a place for women to have a seat at the table in a male-dominated direct marketing

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