Data-Driven Mid-Level Programs Thrive
By Jeff Muller, Crossroads Insights LLC At a time when the percent of U.S. households giving to charity continues to decrease dramatically—less than half give now as
Read More »Is It Time to Change Fundraising Appliances?
by Sarah Harris, Account Director, The Harrington Agency It’s time to move away from the same old funnel and curated linear journeys. Instead, create an environment where
Read More »DMFA Condemns All Acts of Bigotry Violence and Hatred
The DMFA is deeply saddened by the surge of anti-Semitic, anti-Muslim, and anti-Arab violence rising in New York and across the country. We support and stand
Read More »To Brand or Not to Brand, That is the Question
By Jeff Muller, Crossroads Insights LLC Behavioral science makes clear that, by nature, humans seek connection and belonging. This primal need sits at the core of how
Read More »Empowering Diversity and Inclusion: DMFA’s New Accessibility Tool
At the Direct Marketing Fundraisers Association (DMFA), we work to ensure everyone has equal access to career growth and learning opportunities, regardless of age, race, gender,
Read More »Mid-Level Success Requires Multi-Faceted Relationship Building
By Jeff Muller, Crossroads Insights LLC Bridging between low-dollar annual and major giving—and being a key feeder for planned giving—mid-level programs play an essential role in the
Read More »Lessons from Bridge to Integrated Marketing and Fundraising Conference 2023
--Michele C. Collins, Donor Development Officer, Marine Corps Association Foundation I had the privilege of attending the Bridge to Integrated Marketing and Fundraising Conference 2023 thanks to a
Read More »Relationships. They’re the worst!
By Dennis Lonergan, Eidolon Communications Relationships. So many expectations, annoyances, and demands. So much backstabbing, scapegoating, and excuse-making. Or is it just me? I’ll admit relationships aren’t my forte.
Read More »Emerging Leader Spotlight: Julia Warnock
by Rayna Clarke, Account Manager, Lautman Maska Neill & Company When family and friends ask Julia Warnock how she likes her job as an Account Executive at
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