Empowering Diversity and Inclusion: DMFA’s New Accessibility Tool

At the Direct Marketing Fundraisers Association (DMFA), we work to ensure everyone has equal access to career growth and learning opportunities, regardless of age, race, gender,

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Mid-Level Success Requires Multi-Faceted Relationship Building

By Jeff Muller, Crossroads Insights LLC Bridging between low-dollar annual and major giving—and being a key feeder for planned giving—mid-level programs play an essential role in the

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Lessons from Bridge to Integrated Marketing and Fundraising Conference 2023

--Michele C. Collins, Donor Development Officer,  Marine Corps Association Foundation I had the privilege of attending the Bridge to Integrated Marketing and Fundraising Conference 2023 thanks to a

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Relationships. They’re the worst!

By Dennis Lonergan, Eidolon Communications Relationships. So many expectations, annoyances, and demands. So much backstabbing, scapegoating, and excuse-making. Or is it just me? I’ll admit relationships aren’t my forte.

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Emerging Leader Spotlight: Julia Warnock

by Rayna Clarke, Account Manager, Lautman Maska Neill & Company When family and friends ask Julia Warnock how she likes her job as an Account Executive at

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DEI for Fundraisers

by Kerri Kerr, Avalon Consulting Avalon was founded in 1997 as a place for women to have a seat at the table in a male-dominated direct marketing

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Emerging Leader Spotlight: Margaret Espineli

by Rayna Clarke, Lautman, Maska Neill & Company Margaret Espineli, Marketing Manager for Direct Mail at Doctors Without Borders/Médecins Sans Frontières (MSF), never intended to pursue a

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Low and Slow: That is the tempo when it comes to CTV/OTT/OLV

By Kristi Rinck, Partner/President, Nexus Direct Last month, Ryan Peña with Be the Match and Jeff Cosgrove with Epsilon shared an eye-opening case study on their experience

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Beyond Big Data

By Robert Fisher,  Director of Client Services, The Harrington Agency As the term “Big Data” has faded into the past and has supposedly become the new normal

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