Bridge Conference 2024 Learnings
by Katie Brown, New Donor Acquisition Manager, IFAW As a fundraiser, sometimes it’s hard to lift your head up from the ground and look around for a
Read More »Professional Development Fund – Bridge Conference
by Isabel Shea I am grateful to the DMFA and their Professional Development Fund, which allowed me to attend the 2024 Bridge to Integrated Marketing &
Read More »The Experts (and ChatGPT) on Technology Trends, Algorithms, and AI: Part 3
By Sarah Birnie, Vice President of Analytics at Avalon Consulting As we wrapped up our AI interview, I asked experts to share any “AI fails” they’ve
Read More »The Experts (and ChatGPT) on Technology Trends, Algorithms, and AI: Part 2
The Experts (and ChatGPT) on Technology Trends, Algorithms, and AI: Part 2 By Sarah Birnie, Vice President of Analytics at Avalon Consulting In Part 1 of this
Read More »Beyond the Mailbox
Redefining Success in Multi-Touchpoint Fundraising Landscape by Bruce Hammer, Path2Response For seasoned nonprofit marketers, the landscape of direct mail has irrevocably shifted. Today, a dynamic ecosystem of fundraising
Read More »Data-Driven Mid-Level Programs Thrive
By Jeff Muller, Crossroads Insights LLC At a time when the percent of U.S. households giving to charity continues to decrease dramatically—less than half give now as
Read More »Is It Time to Change Fundraising Appliances?
by Sarah Harris, Account Director, The Harrington Agency It’s time to move away from the same old funnel and curated linear journeys. Instead, create an environment where
Read More »DMFA Condemns All Acts of Bigotry Violence and Hatred
The DMFA is deeply saddened by the surge of anti-Semitic, anti-Muslim, and anti-Arab violence rising in New York and across the country. We support and stand
Read More »To Brand or Not to Brand, That is the Question
By Jeff Muller, Crossroads Insights LLC Behavioral science makes clear that, by nature, humans seek connection and belonging. This primal need sits at the core of how
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