Empowering Diversity and Inclusion: DMFA’s New Accessibility Tool
At the Direct Marketing Fundraisers Association (DMFA), we work to ensure everyone has equal access to career growth and learning opportunities, regardless of age, race, gender,
Read More »Mid-Level Success Requires Multi-Faceted Relationship Building
By Jeff Muller, Crossroads Insights LLC Bridging between low-dollar annual and major giving—and being a key feeder for planned giving—mid-level programs play an essential role in the
Read More »Lessons from Bridge to Integrated Marketing and Fundraising Conference 2023
--Michele C. Collins, Donor Development Officer, Marine Corps Association Foundation I had the privilege of attending the Bridge to Integrated Marketing and Fundraising Conference 2023 thanks to a
Read More »Relationships. They’re the worst!
By Dennis Lonergan, Eidolon Communications Relationships. So many expectations, annoyances, and demands. So much backstabbing, scapegoating, and excuse-making. Or is it just me? I’ll admit relationships aren’t my forte.
Read More »Emerging Leader Spotlight: Julia Warnock
by Rayna Clarke, Account Manager, Lautman Maska Neill & Company When family and friends ask Julia Warnock how she likes her job as an Account Executive at
Read More »DEI for Fundraisers
by Kerri Kerr, Avalon Consulting Avalon was founded in 1997 as a place for women to have a seat at the table in a male-dominated direct marketing
Read More »Emerging Leader Spotlight: Margaret Espineli
by Rayna Clarke, Lautman, Maska Neill & Company Margaret Espineli, Marketing Manager for Direct Mail at Doctors Without Borders/Médecins Sans Frontières (MSF), never intended to pursue a
Read More »Low and Slow: That is the tempo when it comes to CTV/OTT/OLV
By Kristi Rinck, Partner/President, Nexus Direct Last month, Ryan Peña with Be the Match and Jeff Cosgrove with Epsilon shared an eye-opening case study on their experience
Read More »Beyond Big Data
By Robert Fisher, Director of Client Services, The Harrington Agency As the term “Big Data” has faded into the past and has supposedly become the new normal
Read More »