The Experts (and ChatGPT) on Technology Trends, Algorithms, and AI: Part 3
By Sarah Birnie, Vice President of Analytics at Avalon Consulting As we wrapped up our AI interview, I asked experts to share any “AI fails” they’ve
Read More »The Experts (and ChatGPT) on Technology Trends, Algorithms, and AI: Part 2
The Experts (and ChatGPT) on Technology Trends, Algorithms, and AI: Part 2 By Sarah Birnie, Vice President of Analytics at Avalon Consulting In Part 1 of this
Read More »Beyond the Mailbox
Redefining Success in Multi-Touchpoint Fundraising Landscape by Bruce Hammer, Path2Response For seasoned nonprofit marketers, the landscape of direct mail has irrevocably shifted. Today, a dynamic ecosystem of fundraising
Read More »Data-Driven Mid-Level Programs Thrive
By Jeff Muller, Crossroads Insights LLC At a time when the percent of U.S. households giving to charity continues to decrease dramatically—less than half give now as
Read More »Is It Time to Change Fundraising Appliances?
by Sarah Harris, Account Director, The Harrington Agency It’s time to move away from the same old funnel and curated linear journeys. Instead, create an environment where
Read More »DMFA Condemns All Acts of Bigotry Violence and Hatred
The DMFA is deeply saddened by the surge of anti-Semitic, anti-Muslim, and anti-Arab violence rising in New York and across the country. We support and stand
Read More »To Brand or Not to Brand, That is the Question
By Jeff Muller, Crossroads Insights LLC Behavioral science makes clear that, by nature, humans seek connection and belonging. This primal need sits at the core of how
Read More »Empowering Diversity and Inclusion: DMFA’s New Accessibility Tool
At the Direct Marketing Fundraisers Association (DMFA), we work to ensure everyone has equal access to career growth and learning opportunities, regardless of age, race, gender,
Read More »Mid-Level Success Requires Multi-Faceted Relationship Building
By Jeff Muller, Crossroads Insights LLC Bridging between low-dollar annual and major giving—and being a key feeder for planned giving—mid-level programs play an essential role in the
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