DEI for Fundraisers
by Kerri Kerr, Avalon Consulting Avalon was founded in 1997 as a place for women to have a seat at the table in a male-dominated direct marketing
Read More »Emerging Leader Spotlight: Margaret Espineli
by Rayna Clarke, Lautman, Maska Neill & Company Margaret Espineli, Marketing Manager for Direct Mail at Doctors Without Borders/Médecins Sans Frontières (MSF), never intended to pursue a
Read More »Low and Slow: That is the tempo when it comes to CTV/OTT/OLV
By Kristi Rinck, Partner/President, Nexus Direct Last month, Ryan Peña with Be the Match and Jeff Cosgrove with Epsilon shared an eye-opening case study on their experience
Read More »Beyond Big Data
By Robert Fisher, Director of Client Services, The Harrington Agency As the term “Big Data” has faded into the past and has supposedly become the new normal
Read More »Automate to Optimize Operations
By Jason Robbins, Vice President, Creative ROI Solutions While we believe that there are always learning opportunities in manually processing file outputs and uploads, once you
Read More »Emerging Leader Spotlight: Nicolle Mulholland
Talk to Nicolle Mulholland, Account Manager, Concord Direct for even just a few minutes, and some things* will become clear: A passion for helping others is
Read More »More Learnings from the Bridge Conference
By Kim Blake, Annual Fund Manager, Fonkoze I learned a lot at the recent BRIDGE conference and am grateful to the DMFA for providing me with the
Read More »Reflections from Bridge
By Vanessa Martinez, Program Manager of Direct Response, Make-A-Wish® America and Trista Murphy, VP Integrated Fundraising, Make-A-Wish® America The DMFA believes that when any one of us
Read More »Acquire More Monthly Donors
By Megan England, Senior Director, Client Success, RKD Group We’ve all been through two years of uncertainty, anxiety and stress. Wouldn’t it be nice to have something
Read More »