Successful Virtual Events Need More Than Just the ‘Wow’ Factor
By Karla Baldelli, Vice President, Donor Engagement, RKD Group When COVID-19 began its spread, nonprofit organizations had to make the challenging decision to postpone – and even
Read More »Direct Mail Data Accuracy is Vital Now, More Than Ever.
By John Bell, MMI Direct Data accuracy is essential to meet USPS deliverability requirements. Especially now during the busy year-end fundraising season. Address hygiene is particularly critical as
Read More »Virtual Networking
By Jennifer Deerr, K2D Strategies Conferences and educational sessions (including those sponsored by DMFA!) are an important part of professional growth and provide great opportunities for networking.
Read More »How COVID-19 Has Made Me a Better Fundraiser
By Jessica Harrington, The Harrington Agency Because there’s no precedent for what we’re living through right now, every decision, strategy, and tactic is unique to this time
Read More »DMFA Stands for Racial Equality and Justice
We are at a pivotal moment in our nation’s history and the battle for justice and equality for all. The tragic and senseless murders of George Floyd,
Read More »KEYS TO FUNDRAISING DURING A CRISIS: Recap of the March DMFA Webinar
On March 30, nearly 450 non-profit professionals, consultants and agencies from around the country gathered for the DMFA’s webinar on direct mail and digital fundraising during
Read More »Crisis or Not: Six Quick Wins for Your Direct Marketing Program
Here’s a Direct Marketing Quick Win Checklist for immediate benefits to your fundraising programs. Consistent, quality data hygiene is essential. Accurate data saves money, saves time,
Read More »Direct Response in Crisis Mode: Learning From Experience
There’s an old saying in direct response that whatever new creative concept everyone in the office likes most is the one most likely to fail. And
Read More »How to Create a Crisis Appeal
I’ve seen lots of discussion lately about how—and if—nonprofit organizations should talk about the coronavirus pandemic and economic crisis. I believe it is important that you
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