AI, Search, and Digital Fundraising: What’s Changing – and What’s Not.
By Harry Lynch, CEO Sanky Communications AI is changing how donors find information – and the pace of change is breathtaking. Google’s AI-powered summaries now sit at the
Read More »Fuel Your Mission with Monthly Giving: Top Tips to Maximize Sustained Giving
By Mathew Harkins, Director, The Engage Group Sustainers are the backbone of your program’s revenue. That part is easy to understand if you’ve seen the numbers. The
Read More »Considering Sustainer Giving for Your Mid-Level Program
By Jeff Muller, Crossroads Insights LLC Some describe ours as being a “subscription economy.” Per Federal Reserve data, in just the past two years (between 2022 and
Read More »2025 Bridge Conference Learnings: Advocacy, Privacy and Video Advertising
Maren Bergeson, New Donor Acquisition Manager Development, International Fund for Animal Welfare I was able to attend a number of lectures spanning different aspects of the direct
Read More »2025 Bridge Conference Learnings: Sustainers , Digital and Omnichannel
Peter Dean, Dev. Operations and Data Systems Manager, Rails to Trails Conservancy At the Bridge Conference, I gained a range of valuable insights focused on growing and
Read More »2025 Bridge Conference Learnings: Direct Response and Donor Advised Funds
Katie Brown, Direct Marketing Manager, International Fund for Animal Welfare I was graciously awarded a grant through the DMFA to attend this year’s Bridge Conference in Washington,
Read More »The Power of Predictable Giving
Five Proven Strategies to Strengthen Your Monthly Giving Program By Louise Moore, President, Huntsinger & Jeffer, Inc. Monthly giving is growing—and so is its impact. In 2023, one-time
Read More »October 2024 Professional Development Recap
The Direct Marketing Fundraisers Association Professional Development Fund is proud to be able to support our members in their quest to further their knowledge of fundraising.
Read More »2024 DMFA Mid-Level Giving Benchmarking Summit a Huge Success
by Jeff Muller, Founder and Chief Strategist, Crossroads Insights. LLC On May 6 and 7, more than 85 mid-level fundraising professionals from across the
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