Speed to Second Gift: The Metric that Will Make Your Retention Soar

Did you know that donors who make a second gift within the first 90 days have a lifetime value that is 10x that of a donor who only makes a single gift to your org?

Watch this session to learn  how to acquire and inspire these SUPERFANS — loyal donors who will support your org for years to come. This takes more than just a timely acknowledgement or attractive welcome series. In this session, you will discover how to start by rethinking acquisition strategy and then use nuanced messaging (across channels!) to build a foundational relationship with donors who will become lifetime supporters of your organization.

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Only members are able to watch the recorded session and get the presentation from our resources area on our members-only website. If you are not a member, join today!

SPEAKERS

If you have questions after watching the event, feel free to reach out the speakers.

Nosa Adetiba, ASPCA, [email protected]

Marne Lopez, Abacus, [email protected]

Valerie Vierengel, K2D Strategies, [email protected]