View this informative webinar where esteemed speakers from Amnesty International, Epsilon and Integral LLC provided a guide to leveraging merge-purge in a way that empowers nonprofits to efficiently maximize their direct mail acquisition universe.
Leveraging research conducted across the industry and back-tested on several nonprofit organizations, this session examined the impact merge priority on list investment and identified opportunities for nonprofits to efficiently source profitable, unique list universes.
The webinar recording and presentation are available in the resources section in our members-only web site. If you are not a member, join today.
Download the recording and the presentation.
Kate Hollandsworth, Senior Director of Strategic Services, Integral LLC
Katie Valvo, Senior Director of Nonprofit, Epsilon
Beth Wrubleski, Senior Director of Direct Response Fundraising, Amnesty International, USA