In order to engage, acquire and retain donors, nonprofits need to make sure they are designing an omnichannel approach to marketing. Today’s donors need multiple touchpoints and relevant messaging targeted to the right audience in order to take an interest in your cause.

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Speakers

AJ Minogue, Director of Data Analysis and Reporting, UJA Federation of New York

Richard Geiger, Senior Vice President, Data Axle, Nonprofit Solutions

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