Key Metrics 101

“How many new members do we have this year?” “Are we on track to make budget?” “What’s our retention rate?” Your boss wants to know – and is relying on YOU to know the answers. In this session, you will learn how to identify and understand the most important performance metrics for your direct marketing fundraising program, both by channel and overall. Log into your account and click resources in the right hand nav to watch the recording and download the presentation.  

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