Donors Are Customers

While we love to think of the nonprofit industry as unique, the fact remains that our donors and prospects are influenced by the same rising expectations as consumers – they expect organizations to know what content they want (like Netflix), to receive immediate gratification (like Amazon), and to receive elegant experiences (like Apple). To do that, you must know your customers. And to know your customers, you must have an integrated data set to glean insights, create compelling journeys, and deliver experiences that create long-lasting and profitable relationships.

Many nonprofits, large and small, store “program” and fundraising data in a variety of disparate environments and operational silos, creating inefficiencies, compromising revenue and creating poor constituent experiences. Watch this webinar to learn how leading nonprofit organizations are leveraging advancements in technology to combine their data to gain a single view of their prospects and constituents across all programs. The ability to watch the webinar and download the presentation is only available to members in the Resource section of the DMFA members-only web site. If you are not a member, join today.

Watch the recording and download the presentation


Becky Johnson, VP Constituent Experience and Direct Response Management, American Heart Association

Sudeshna Sen, Ph.D, Vice President Audience Analytics, Merkle

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DMFA Sponsor - Robbins Kersten Direct