How the Crisis Forces New Donor Relationship

What do you do when external factors force your fundraising into a completely new direction?

A worldwide health crisis, a national discussion, historic election and nosediving economy have changed everything for donors and it’s all happened at breackneck speed. Organizations everywhere must adapt the things we say to our donors and how we say it — but there are opportunities to craft new fundraising relationships that rise above the new normal. Find out how three organizations have found opportunity in the chaos to take control of their messaging, embrace new digital opportunities with homebound audiences, and cultivate donor relationships that acknowledge stress on donors’s lives without sacrificing their important missions.

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