Connected TV may seem like the wild, wild west for nonprofits, and without the changes of this year, it’s likely the channel would have remained in that far-off distant future of media formats you might have tried in a few years. But the streaming renaissance is real and it’s here, and CTV is not only effective at reaching donors where they are, but it’s also cost effective.
Watch this webinar to learn what the CTV test phase looks like versus the fully optimized, as well as the results. And you’ll see why CTV isn’t just great for digital-first organizations, but also for those relying on traditional channels like DRTV, too!
Watch the Webinar:
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Key Take-Aways
- What are the ins and outs of running a CTV campaign, from available inventory, to costs, to measurement?
- How do you make CTV an effective addition to your media mix, especially given the increasing shift to digital over the last year?
- What does a successful CTV program look like? We’ll take you through some case studies, from testing through a fully optimized program that generates real results!
Speakers
Jessie Earl, Senior Manager, Digital Advertising, Best Friends Animal Society
Jennifer Trainor, Vice President, Marketing & Fundraising, Plan International USA
Bailey Bernius, Senior Director, Nonprofit Strategy, ForwardPMX
Hosted by: Jennifer Ingram, Senior Vice President, Nonprofit Digital, Wiland -the # 1 Provider of Donors to U.S. Nonprofits
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