The Direct Marketing Fundraisers Association Professional Development Fund is proud to be able to support our members in their quest to further their knowledge of fundraising. In October we were able to support education on Multi-channel fundraising tactics and mission driven fundraising for service dogs. Multi-Channel Mini-Con –Heather Leavitt, National Trust for Historic Preservation I’m […]

by Jeff Muller, Founder and Chief Strategist, Crossroads Insights. LLC On May 6 and 7, more than 85 mid-level fundraising professionals from across the country and representing over 40 organizations gathered at the College Park Marriott in Hyattsville, Maryland for DMFA’s Second Annual Mid-Level Giving Benchmarking Summit. For two action-packed days, participants explored industry trends, […]

by Katie Brown, New Donor Acquisition Manager, IFAW  As a fundraiser, sometimes it’s hard to lift your head up from the ground and look around for a new perspective or a new connection. Each day is so focused on the tasks ahead, what needs to be accomplished, and breathing a sigh of relief each time […]

by Isabel Shea I am grateful to the DMFA and their Professional Development Fund, which allowed me to attend the 2024 Bridge to Integrated Marketing & Fundraising Conference.  I have attended the conference several times in the past and always found it to be valuable to my fundraising work. What’s more is that the conference […]

By Sarah Birnie, Vice President of Analytics at Avalon Consulting As we wrapped up our AI interview, I asked experts to share any “AI fails” they’ve experienced. (Before you read on, get caught up with Part 1 in the DMFA Newsletter and Part 2 here!) The experts: Roger Hiyama | Executive Vice President, Solutions & […]

The Experts (and ChatGPT) on Technology Trends, Algorithms, and AI: Part 2 By Sarah Birnie, Vice President of Analytics at Avalon Consulting In Part 1 of this conversation in the DMFA print newsletter, we learned how leaders have been using AI — and now we’ll hear new, innovative ways teams are putting machine learning to […]

Redefining Success in Multi-Touchpoint Fundraising Landscape by Bruce Hammer, Path2Response For seasoned nonprofit marketers, the landscape of direct mail has irrevocably shifted. Today, a dynamic ecosystem of fundraising channels demands a nuanced understanding of success, measured not just by dollars in the mailbox but by the intricate dance of multi-touchpoint engagement. Redefining the Metrics of […]

By Jeff Muller, Crossroads Insights LLC At a time when the percent of U.S. households giving to charity continues to decrease dramatically—less than half give now as compared with two-thirds just twenty years ago—the need to deploy data wisely in service to building durable donor relationships has never been greater. For the mid-level practitioner, data […]

by Sarah Harris, Account Director, The Harrington Agency It’s time to move away from the same old funnel and curated linear journeys. Instead, create an environment where prospects and donors are exposed to surround sound treatment at every step of their journey. Brand Awareness and fundraising campaigns should not be mutually exclusive campaigns. Both should […]

The DMFA is deeply saddened by the surge of anti-Semitic, anti-Muslim, and anti-Arab violence rising in New York and across the country. We support and stand in solidarity with our members being impacted. We condemn all acts of bigotry, violence, and hatred. People of all faiths, ethnicities, races, and backgrounds are welcome at DMFA events, […]