January 3, 2024

Is It Time to Change Fundraising Appliances?

by Sarah Harris, Account Director, The Harrington Agency It’s time to move away from the same old funnel and curated linear journeys. Instead, create an environment where prospects and donors are exposed to surround sound treatment at every step of their journey. Brand Awareness and fundraising campaigns should not be mutually exclusive campaigns. Both should […]
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December 11, 2023

DMFA Condemns All Acts of Bigotry Violence and Hatred

The DMFA is deeply saddened by the surge of anti-Semitic, anti-Muslim, and anti-Arab violence rising in New York and across the country. We support and stand in solidarity with our members being impacted. We condemn all acts of bigotry, violence, and hatred. People of all faiths, ethnicities, races, and backgrounds are welcome at DMFA events, […]
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October 30, 2023

To Brand or Not to Brand, That is the Question

By Jeff Muller, Crossroads Insights LLC Behavioral science makes clear that, by nature, humans seek connection and belonging. This primal need sits at the core of how we should be thinking about engaging both current and prospective donors—and raises the question about how best to frame our relationships with them. This is especially important for […]
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September 12, 2023

Empowering Diversity and Inclusion: DMFA’s New Accessibility Tool

  At the Direct Marketing Fundraisers Association (DMFA), we work to ensure everyone has equal access to career growth and learning opportunities, regardless of age, race, gender, religion, disability, nationality, economic background, or personal identity. Through our programming, we drive meaningful discussions, advocate systemic change, and amplify diverse fundraising professionals’ voices. As an addition to […]
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August 31, 2023

Mid-Level Success Requires Multi-Faceted Relationship Building

By Jeff Muller, Crossroads Insights LLC Bridging between low-dollar annual and major giving—and being a key feeder for planned giving—mid-level programs play an essential role in the philanthropic ecosystem. Yet occupying this nexus of the various individual giving programs creates unique relational opportunities and challenges for mid-level teams, a theme recently explored in conversation with […]
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August 25, 2023

Lessons from Bridge to Integrated Marketing and Fundraising Conference 2023

–Michele C. Collins, Donor Development Officer,  Marine Corps Association Foundation I had the privilege of attending the Bridge to Integrated Marketing and Fundraising Conference 2023 thanks to a scholarship from the Direct Marketing Fundraisers Association. The conference was a dynamic event focused on fundraising and integrated marketing with topics such as mid-level giving, stewardship, digital marketing, […]
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August 1, 2023

Relationships. They’re the worst!

By Dennis Lonergan, Eidolon Communications Relationships. So many expectations, annoyances, and demands. So much backstabbing, scapegoating, and excuse-making. Or is it just me? I’ll admit relationships aren’t my forte. They are unavoidable. Decades of retreat have done little to stop them. So, I’ve been forced to come to terms. Herewith, a few hard-learned lessons. Act […]
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June 27, 2023

Emerging Leader Spotlight: Julia Warnock

by Rayna Clarke, Account Manager, Lautman Maska Neill & Company When family and friends ask Julia Warnock how she likes her job as an Account Executive at Lautman Maska Neill & Company, she always tells them: “It feels good to do good!” Julia counts herself lucky that she grew up around people who encouraged her […]
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April 27, 2023

DEI for Fundraisers

by Kerri Kerr, Avalon Consulting Avalon was founded in 1997 as a place for women to have a seat at the table in a male-dominated direct marketing industry. We remain committed to equity and inclusion, yet we assert that a substantive DEI commitment is not static. We are committed to taking a harder look at […]
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March 29, 2023

Emerging Leader Spotlight: Margaret Espineli

by Rayna Clarke, Lautman, Maska Neill & Company Margaret Espineli, Marketing Manager for Direct Mail at Doctors Without Borders/Médecins Sans Frontières (MSF), never intended to pursue a career in fundraising. In fact, she didn’t even plan to work for a nonprofit! She says, “It’s not something that was brought up during career discussions, either in […]
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