January 25, 2023
Low and Slow: That is the tempo when it comes to CTV/OTT/OLV
By Kristi Rinck, Partner/President, Nexus Direct Last month, Ryan Peña with Be the Match and Jeff Cosgrove with Epsilon shared an eye-opening case study on their experience with Connected TV (CTV), Over-the-Top (OTT), and Online Video (OLV). This was an interesting presentation for anyone wanting to dip their toe into these up-and-coming digital media channels. […]
January 6, 2023
Beyond Big Data
By Robert Fisher, Director of Client Services, The Harrington Agency As the term “Big Data” has faded into the past and has supposedly become the new normal in analytical tracking, it’s important to remember the key components that got us to that term and to understand the process in how to set up these tools. […]
November 28, 2022
Automate to Optimize Operations
By Jason Robbins, Vice President, Creative ROI Solutions While we believe that there are always learning opportunities in manually processing file outputs and uploads, once you do that task a few times, we think you may have better things to do, like focusing on strategy and fundraising. For the modern CRM manager and operations staff […]
September 7, 2022
Emerging Leader Spotlight: Nicolle Mulholland
Talk to Nicolle Mulholland, Account Manager, Concord Direct for even just a few minutes, and some things* will become clear: A passion for helping others is in her blood. A quiet leader is still a force to be reckoned with. She understands the power of fundraising—and she loves “being able to create a positive environment […]
August 9, 2022
More Learnings from the Bridge Conference
By Kim Blake, Annual Fund Manager, Fonkoze I learned a lot at the recent BRIDGE conference and am grateful to the DMFA for providing me with the opportunity to attend on scholarship. I’ve been serving as Annual Fund Manager at Fonkoze for nearly a year, raising unrestricted dollars to provide financial and non-financial services to […]
August 8, 2022
Reflections from Bridge
By Vanessa Martinez, Program Manager of Direct Response, Make-A-Wish® America and Trista Murphy, VP Integrated Fundraising, Make-A-Wish® America The DMFA believes that when any one of us becomes a better fundraiser, it helps lift up our peers as well. That’s why the Scholarship Fund was created. It pays for Nonprofit Fundraisers to attend industry conferences […]
August 2, 2022
Acquire More Monthly Donors
By Megan England, Senior Director, Client Success, RKD Group We’ve all been through two years of uncertainty, anxiety and stress. Wouldn’t it be nice to have something that’s guaranteed, predictable and worry-free? That’s exactly what monthly donors deliver—a reliable revenue stream for nonprofit organizations. Thus, it comes as little surprise that every organization wants more […]
May 2, 2022
Member Spotlight: NAACP Legal Defense and Education Fund, Inc.
Since 1940, the NAACP Legal Defense and Education Fund, Inc. (LDF) has been at the forefront of this country’s long journey toward racial equality. Its early legal wins laid the foundation for some of the civil rights that many citizens of United States don’t think twice about today, including the desegregation of schools, public buildings, […]
Inclusive and Accessible Events Checklist
Given how much nonprofits depend on virtual events and programming, understanding how to make them more inclusive and accessible to people with disabilities is critical. Based on our recent webinars, Make Your Virtual Events More Inclusive and Accessible and Digital Accessibility Standards, the DMFA has developed a checklist of what you need to do to […]
March 2, 2022
Has AI Gone Mainstream in Fundraising?
Three Things to Consider Before Incorporating AI Into Your Annual Fundraising Strategy By Michael Gorriarán, President, Arjuna Solutions Fundraising is a discipline that prioritizes certain tried and true practices as the fundamentals of success. It is also a field that rewards systematic innovation and calculated risk taking. Its leaders actively pursue and test new fundraising capabilities […]
