From new Supreme Court Justices to S.B. 8 in Texas this summer, the last several years have introduced unprecedented threats to reproductive rights, and donors have responded with incredible generosity. But context matters so much to your message. In this session, experienced fundraisers from Planned Parenthood of Greater Ohio and Planned Parenthood Mar Monte (serving mid-California and northern Nevada) came together to talk about how they’re translating national messages for their local donor audiences.

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Key Take-Aways

• Discover how to translate national headlines into locally meaningful messages.
• Explore how to tap into the urgency of major stories while keeping your message authentic, specific and local.
• Learn how to better engage donors and inspire philanthropy with powerful, relevant storytelling.

Speakers

Ellen Cherry, Director of Annual Giving, Planned Parenthood of Greater Ohio

Tracy Jacobs, Director of Individual Giving, Planned Parenthood Mar Monte

Eliza Slone, Vice President, Strategy, MKDM