You meet, break up, and sometimes you get back together – and then the cycle starts all over again. Download this webinar to dive into one of the more overlooked, yet most valuable, components of a healthy Acquisition program: Lapsed Donor reactivation. The panel of industry leaders will be sharing ACLU’s experience prioritizing Lapsed Donor investment and draw key insights from a recent analysis on donor behaviors and demographics during surge moments. Lean into the data and geek out with us.

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Speakers

Adam Rosensruggs, Principal, Gambit

Andrew Giffen, Principal, AKwire

Madeleine Durante, Associate Director, Donor Acquisition & Reinstatement, ACLU