Rapid shifts in consumer behavior have changed the expectations that customers have for the ways that they interact and engage with companies and brands. Those expectations have changed for donors wishing to engage with nonprofits as well.
Subsequently, donor retention rates and overall donor counts continue on a trend of long-term declines. As fundraisers seek to meet these emerging needs, relationship building has become more important than ever. However, they are faced with privacy concerns, challenges accessing and working with data and creating programs that resonate in the heads and hearts of potential supporters.
Download this informative webinar to learn key strategies on how to adapt to and grow revenue amongst shifting donor behavior.
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Ryan Carpenter, VP Client Success, Pursuant GivingDNA
Jamie Hartman Spiva, Chief Development Officer, Houston SPCA