Custom creative can deliver stronger results. M+R partnered with Planned Parenthood to create customized podcast ads, aligning messaging with specific shows and audiences to create an ad experience that felt tailor made for each listener. But breaking the mold required more than just creative chops – it also meant collaborating closely with internal teams to make sure our ads reflected the tone of the podcast *and* stayed on-brand.
In this webinar, we’ll take you behind the scenes of this high-performing campaign. We’ll share the strategy behind our custom approach, how we worked with Planned Parenthood’s editorial and ad teams to get content greenlit, and the incredible results we saw. You’ll walk away with practical tips on how to push creative boundaries while staying on-brand, streamline approvals without frustration, and craft audio ads that feel personal and powerful.
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Speakers
Ylonda Gault, Senior Director, Brand Content & Editorial Strategy, Planned Parenthood Federation of America
Kyle Graham, Director, Digital Advertising, Planned Parenthood Federation of America
Gwen McGarry, Senior Vice President, Creative M+R
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