Insights into First Time Charitable Donors During the Pandemic

The Covid-19 Pandemic has impacted fundraising in significant ways. After nearly three years of declining acquisition results from 2017 thru 2019, the American public responded with great generosity as nonprofits pivoted in unprecedented ways to meet growing demand and significant changes to their mission delivery.

Wiland has been studying these new donor acquisition trends, and they have discovered an interesting category of New to Giving Donors that could change the way we fundraise. These donors represent people who were making their 1st charitable gift ever within Wiland’s Database Coop and represent millions of new donors.

Watch this webinar to see the findings of their research of New to Giving donors and how nonprofit organizations can benefit as they seek younger and more diverse donor audiences.

Watch the Webinar

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Roger Hiyama,  EVP, Solutions & InnovationsWiland
Emma Nicoletti, VP, Client Predictive SolutionsWiland
Cameron Popp, Director, Solutions and InnovationsWiland

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