Ethical Creative is Changing Fundraising Best Practices

As fundraisers, we’re always on the search for the most effective way to make our donors feel like heroes and raise more revenue. But is this goal truly aligned with our values and mission? In this session, we explore the emerging paradigm of Community Centric Fundraising and how we can adhere to its principles through our use of ethical creative.

Download this session to find out how our photos, story-telling, and even our use of responsible AI all play a role in our commitment to our communities — and why it’s time to ditch some of our creative “best practices” in favor of options that promote inclusion, equity, and human dignity.

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Mary Abeson, Marketing OfficerWomen For Women International 

Zoe Clarke, Senior Account ExecutiveMal Warwick Donordigital

Bonnie Catena, Connector-in-ChiefCatena Connects  

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Full participation is applicable for 1 point in Category 1.B -Education of the CFRE International application for initial certification and/or recertification