The DMFA ran 2 half day workshops that go in depth on the fundamentals needed to create a profitable DM program. The recordings and presentations of these insightful sessions are available to all of our members in the Resource area of our members-only web site. Just log in and hit Resources. If you are not a member, become one today!

Watch recording and get presentations

Creative: Margot O’Leary, Senior VP and Director of Remote Work, Avalon Consulting 

Data Hygiene/Processing: Lori Barao, Manager of Operations, MMI Direct

Production: Leigh Ann Doyle, Production Manager, PMG

Database: Jason Robbins, VP Marketing & Bus. Development, ROI Solutions

List Strategy for Acquisition, Tom Fleming, SVP Donor Acquisition, Adstra Nonprofit 

Multi-Channel Marketing,  Catherine Wallwork, Digital Account Manager, Avalon Consulting

Telefundraising/Text Marketing  – Caroline Mendez, VP of Client Services, SD&A Teleservices & Chrissy Hyre, Principal and Senior Vice President, CC&H

This session was moderated by John Bell, MMI Direct. If you have any questions on the content, you can feel free to reach out to him at [email protected]