DM 101 2023

On April 20, 2023 the DMFA hosted an in-person all day workshop on Direct Marketing 101. You can get educated on the essential elements of Direct Marketing by reviewing the presentations below from that event in the resource section of the DMFA members-only web site.

  • Creative, Sue SenaSenior Account Director, Avalon Consulting 
  • Acquisition List Strategy, Jill Amato, Senior Account Director Adstra
  • Data Hygiene/Data Processing, John Bell, VP SalesMMI Direct  and  Larry Bettinger, Director, MMI Direct
  • Production Services, Leigh Ann Doyle, Account Director, PMG
  • Database/Analytics, Jason Robbins, VP CreativeROI Solutions; AJ Minogue, Dir. of Data Analytics and Reporting, UJA – Federation of NY
  • Multi-Channel Marketing, Mary Meredith, Senior VP Dir. of Digital InnovationAvalon Consulting 
  • Telefundraising and Text Marketing, Caroline Mendez, Vice President of Client ServicesSD&A Teleservices Chrissy Hyre, Principal and Senior Vice PresidentCCAH 

In January 2022, the DMFA ran a similar version of the DM 101 online. The recordings and presentations from that session is also in the Resource Section of the DMFA members-only web site, labeled 1.27.22 DM Recording and Presentations. If you are not a member, join today!

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