Nonprofit fundraisers are drowning in data. Opens. Views. ROAS. Retweets. We have more information about our donors and their activity than ever. But it’s becoming impossible to see the strategy forest amidst all these distracting data trees. Download this session to hear from Dan Pazos and Sarah Friedman, from the National Audubon Society’s Digital Fundraising and Engagement team, and Porter Mason and Morgan Klein, from the data team at Stagecoach Digital, on how they’ve helped reduce data noise to focus on the numbers that really help them drive fundraising results.

Learn how they have designed dashboards to track real-time revenue results, past donor history, email list health, and digital advertising performance. You will get a framework for how to evaluate you own data monitoring and dashboards, as well as some best practices for what has worked with Audubon’s program. This session is for anyone who needs to evaluate the performance of some or all of their digital program.

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Speakers

Sarah Friedman, Manager, Digital Advertising and Engagement, National Audubon Society

Morgan Klein, Senior Director, Projects & Strategy, Stagecoach Digital

Porter Mason, Senior Vice President, Stagecoach Digital

Dan Pazos, Director, Digital Fundraising Engagement, National Audubon Society

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