Have you wondered if that digital ad will work as an acquisition carrier? Or if that direct mail concept can be applied to a social media campaign?
Download this webinar, to see a few ASPCA cross-channel fundraising/engagement campaigns, some successful and some not! Learn about the type of content and creative techniques and tweaks you can apply to your own evergreen and seasonal campaigns to convert them to additional channels.
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Kim Jakabcin, Senior Manager, Membership Marketing and Content Strategy, ASPCA
Stephanie Winkelmann, Senior Manager, Creative Strategy, ASPCA