Cross-Channel Campaign: Dos and Don’ts

Have you wondered if that digital ad will work as an acquisition carrier? Or if that direct mail concept can be applied to a social media campaign?

Download this webinar,  to see a few ASPCA cross-channel fundraising/engagement campaigns, some successful and some not! Learn about the type of content and creative techniques and tweaks you can apply to your own evergreen and seasonal campaigns to convert them to additional channels.

Watch the Webinar

Log in to the Members-only area to get the recording. You can also download the presentation. Not a member, join today.

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Kim Jakabcin, Senior Manager, Membership Marketing and Content StrategyASPCA

Stephanie Winkelmann, Senior Manager, Creative StrategyASPCA

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