We are what we choose. If you want more people to choose you with their mouse and pen then your messaging needs to match their Personality and motivation. But how and where to start? Download this webinar for a behind the scenes look at how we used “small”, 1st party data and “big”, 3rd party data to unearth insights and make them scalable. You’ll see real examples from New Orleans City Park (City Park Conservancy) and how their message formula now includes word, image and design choices that fit different supporter personality profiles.
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Casie Duplechain, Chief Philanthropy and Engagement Officer, City Park Conservancy
Kevin Schulman, Founder, DonorVoice