Attribution: Direct Response is Not So Direct – Now What?

Direct response used to be more direct. Send an appeal. See a reply. Count it as an email donation. Send out direct mail. Get an envelope back with a donation. Count it as a direct mail donation.

With the explosion of data, direct response is no longer direct. Attribution and influence impact channels, response and migration. Understanding data is now more important than ever. Engagement across channels drives increased results. But how do you know how to maximize results and budget?

This session will show you how RKD Group is tracking and reporting on attribution.

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