The main draw of paid advertising for nonprofits is of course the acquisition of new donors. New donors are wonderful— it makes sense to pay to reach them! But it is increasingly difficult to reach existing donors through email alone.
As the number of donors an organization acquires through paid ads increases, you’ll need to consider a multi-channel approach to making sure those donors continue to give in future years.
Download this informative webinar to walk through several retention and cultivation paid media test results and see what’s essential, what bombs, and what you should keep in mind to maximize your reach with paid media to your existing supporters.
- Learn how to properly evaluate paid media among your existing groups, and which groups are most likely to be successful.
- See what other groups have found from their tests.
- Discover which channels are best for which kinds of audiences and at what costs
Watch the Webinar
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Matt Derby, Senior Vice President, Digital Advertising, M+R
Megan Quellhorst, Senior Digital Campaign Manager, NRDC