Acquisition Testing for ROI

No matter the size of your budget, there is a key to improving your direct mail campaign performance: testing, re-testing, and testing again. Honing in on what resonates best with your donors and prospects can be the key to unlocking better performance and gaining the best donors. If you have a limited budget or limited learnings, acquisition testing can feel impossible – but it  doesn’t have to be.

Download this session with small, impactful changes to acquisitions that can bring in big wins for your organization.

Watch the Webinar

Log in to the Members-only area to get the recording. You can also download the presentation. Not a member, join today.

If you have any issues logging in, please email [email protected]


Katie Corradini, Manager of Annual Fund and OperationsTechnoServe

Barbra Schulman, Vice President of Integrated MarketingFaircom NY

Gwen Yi, Annual Giving ManagerConquer Cancer

Featured Sponsor

DMFA Sponsor - Robbins Kersten Direct