No matter the size of your budget, there is a key to improving your direct mail campaign performance: testing, re-testing, and testing again. Honing in on what resonates best with your donors and prospects can be the key to unlocking better performance and gaining the best donors. If you have a limited budget or limited learnings, acquisition testing can feel impossible – but it doesn’t have to be.
Download this session with small, impactful changes to acquisitions that can bring in big wins for your organization.
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Speakers
Katie Corradini, Manager of Annual Fund and Operations, TechnoServe
Barbra Schulman, Vice President of Integrated Marketing, Faircom NY
Gwen Yi, Annual Giving Manager, Conquer Cancer
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