15 Cost Saving Ideas

While we direct response fundraisers are ever hopeful in thinking cost increases will right-size, plateau or ideally stop all together, the experts in the industry tell us to expect more of the same for some time to come…. So what do we do?!

Download this session with 15 proven cost-saving ideas to out-smart continual rising costs, and to help avoid deleterious reduction in mail volumes while maximizing net income, donor retention and value. It covers the tried and true and the new, from adjustments to direct mail formats to purchasing and production strategies, to more refined audience segmentation, the emergence of new program “tracks,” and more!

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Lisa M. Smith, Senior Vice President, Group Director, Newport One

Robyn Rineer, Deputy Vice President Direct Marketing, International Fund for Animal Welfare

Cindy Barham, Vice PresidentRWT Productions

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