
2025 Winner
Molly Baker
Molly Baker (she/her), serves as a Manager of Retention Marketing & Monthly Giving, Direct Response, at Planned Parenthood Federation of America and Planned Parenthood Action Fund. Molly has developed intimate knowledge and experience across multiple Monthly Giving focused channels, such as Telemarketing, Mail, Face-to-Face and DRTV. She played an integral role in launching and managing Planned Parenthood’s DRTV pilot, now a pillar investment channel for the organization.
Molly’s fundraising career and leadership skills sparked while she was attaining her degree at Boston University, where she not only led Boston University Student Philanthropy Telecommunications Office raising critical funds for annual programs, but also served as President of Boston University’s Students for Reproductive Freedom, where she spearheaded and implemented programs that have become staples within the organization. Outside of work, when Molly isn’t walking or training her black lab mix, Patch, she volunteers for local political campaigns and with the organization Builders Beyond Borders in her home town in Connecticut, where she serves as advisor and advocate to youth within her community.
Resources for Potential Spark Award Recipients
The direct marketing and fundraising industry is enriched by people of diverse backgrounds and experiences who want to make a positive impact in the world. As you begin your career, the DMFA has resources to help you become an influential fundraising leader.

