ENTRY RULES

Get recognized by your peers for all your hard work and enter your organization’s best direct response campaign packages to the DMFA AWARDS! 

All DMFA AWARDS entries and payment are due by Friday, May 15, 2020. If you submit and pay your entry by Friday, May 1, 2020 you will receive the discounted rate of $60 per entry. 

If you submit and pay your entry after May 1, 2020 the rate increases to $120. Checks or credit card payments are accepted. Please make checks payable to the DMFA. Your packages will not be displayed at the DMFA AWARDS or be in voter handbook if payment is not received by May 15, 2020 deadline.

The rules for entering and voting are below.

  • The DMFA AWARDS entries are limited to DMFA members only. If you are not a member, join today.
  • Two non-profit entries per member organization or agency are allowed in two different categories. The five categories are: 
      1. Direct Mail 
        1. Acquisition (outside prospect cold solicitation)
        2. Renewal 
        3. Mid-level renewal ($100+ housefile)
      2. Digital – must include an email component
      3. Multichannel – must include 1 direct mail and 1 digital piece
  • Agencies who work with multiple clients are allowed to enter one package per client. However, the second entry, if being submitted, should come from the client/non-profit organization. All submitters (agency or non-profit organization) of each entry must be DMFA members
  • Packages must be non-profit fundraising appeals only and contain an explicit request for donation. (No stewardship or special events packages.)
  • Packages must have been mailed, launched, or run between April 1, 2019 and March 31, 2020.
  • Any packages received after the submission deadline, May 15, 2020, risk not being considered, as time is required to create and print the voter handbook used at the DMFA AWARDS Luncheon.
  • Previous winning packages are not eligible for resubmission.
  • Submit the completed entry form and three (3) physical samples per category entered to the address listed below. Digital files of the digital campaign components should be included with the entry form submission. 
  • Submit the appropriate entry fee (based on submission date), which must accompany your entry.
  • Samples, checks, and completed entry forms should be sent to this address ONLY by May 15, 2020: 
    1. Sanky Communications- 599 11th Avenue – 6th Floor – New York, New York 10036
    2. Attn: Kim Abuelhaj
  • If you have any questions, please email [email protected] or call Kim at 212-868 -4300 ext. 160

ENTER DIRECT MAIL   ENTER EMAIL   ENTER MULTICHANNEL

Note: The DMFA AWARDS Committee reserves the right to review category designations and package entries. The DMFA also reserves the right to use package submissions for future educational purposes.

VOTING RULES

At the DMFA Awards Luncheon and Celebration, one individual from each member organization/agency will vote for an outstanding package in five categories: Direct Mail Acquisition, Direct Mail Renewal, Direct Mail Mid-Level Renewal, Digital, and Multichannel.

To help you judge the entries, you will be given a workbook listing all entries and their performance statistics along with your ballot. The results of the entry, not just its design, should be heavily considered.

The ballots will be tabulated by DMFA board members the day of the event. A First Place winner and Runner Up will be announced for each of the five categories. The entry that receives the most total votes will also be named the DMFA AWARD winner.

Runners up will receive a cash award of $50 for the charity of their choice. First place winners will receive a cash award of $100 for their charity of choice  and will be invited to present their packages at the DMFA luncheon in September. All winners will receive a plaque commemorating their achievement.

The DMFA AWARDS  Luncheon and Celebration is on June 3, 2020 at the Yale Club in New York City.