2017 DMFA Award Winners

2017 DMFA Award Winners

Overall Winner—Renewal Appeal Category


Package Creator(s): ASPCA
Package Name: Appeal 4 Urgent Gram Donors
Description: This house mailing was sent to donors who donated to a February urgent Gram with the theory that they would want to know where their dollars had gone. They did!

Runner Up—Renewal Appeal Category

Vietnam Veterans Memorial Fund Package Creator(s): RobbinsKersten Direct Package Name: Wall Name Robbing Campaign
Description: Results! 29% lift in response (increase donor retention). 43%, 10% lift in average gift, 184% lift in revenue.

Winner—Renewal Midlevel Category

The Actors Fund Package Creator(s): Lautman Maska Neill & Company Package Name: In the Spotlight Invite
Description: This emotional invitation from Annette Benning not only tripled gross revenue goals, but had a record average gift of $2753 and added 26 major donors!

Runner Up—Renewal Midlevel Category

Human Rights Watch Package Creator(s): The Harrington Agency Package Name: Partners for Justice – November Appeal
Description: Exceeded revenue projections by 108%! This package addressed the urgency to fight for human rights & was tailored to mid-level donors, with 4-page letter and unique reply.

Winner—Acquisition Category

The Statue of Liberty – Ellis Island Foundation, Inc. Package Creator(s): MKDM Package Name: Statue of Liberty Museum Founders Invitation
Description: Announcing the Statue of Liberty Museum, this first time DM acquisition test, achieved jaw-dropping results: 1.89% response, $9 NET per donor, and overall net of $60,000.

Runner Up—Acquisition Category

International Planned Parenthood Federation/WHR Package Creator(s): Faircom New York Package Name: Global Gag Rule Actiongram
Description: After the Trump organization blocked funds for global health, Faircomm NY created an urgent Actiongram mailed to specific rental lists. It has raised $23,827 from new donors.

Winner—Email Category

amfAR, The Foundation for Aids Research Package Creator(s): amfAR/Eidolon Communications Package Name: amfAR’s 2016 “giving Tuesday” email series
Description: In a bold graphic departure, amfAR’s giving Tuesday email helped raise nearly twice the previous year’s effort.

Runner Up—Email Category

KCET Package Creator(s): Carl Bloom Associates Package Name: KCET Holiday 2017 Email Series
Description: In 2017, KCET raised $81,473 in net revenue and had a $122 average gift with CBA’s seven-part holiday email series, for an ROI of 11:1.

Winner—Multichannel Category

AJWS (American Jewish World Service) Package Creator(s): Tripi Consulting Description: Raising $421,000 this 7-email/2 lightbox/1 mailing High Holidays match campaign yielded average gifts of 4141 (mail) and $234 (online).

Runner Up—Multichannel Category

Human Rights Campaign Package Creator(s): Lautman Maska Neill & Company Package Name: Member Card Renewal
Description: The bold step to mail pre-election paid off. Not only setting an all time revenue record and beating goal by $100,000 but converting 362 monthly donors with annualized income of $225,000.