Current DMFA Award Winners

Overall Winner—Direct Mail Renewal Category

National Audubon Society

Campaign Creator(s): O’Brien Garrett
Package Name: NAS Annualized Renewal #1
Description: This package successfully renewed over 31,000 members by leveraging stunning Audubon photography, a back-end premium offer, a gift match, compelling messaging about the essential role Audubon donors play in protecting birds and their habitats from the many and varied threats facing them.


Get more information on the DMFA Awards Winners and Entries here.

Runner Up—Direct Mail Renewal

TTT Stand With Homeless Vets Package Creator(s): New River Communication Package Name: Tunnel To Towers Foundation
Description: The carrier envelope piques curiosity by showing a string of live U.S. postage stamps (affixed to a return envelope) through OSE addressing window. That gets donors inside the package.

Winner—Direct Mail Acquisition

Doctors Without Borders - MSF Package Creator(s): Lautman Maska Neill & Company Package Name: Winter Hat Acquisition Test
Description: Not only did this Winter Hat test beat TWO long standing co-controls, but for a program that mails large quantities monthly, it created a seasonal premium alternative in the winter! The cost to acquire was CUT IN HALF, and six $1,000+ gifts were received that buoyed the $88 AVG (from a premium!)

Runner Up—Direct Mail Acquisition

National Audubon Society Package Creator(s): O'Brien Garrett Package Name: NAS June Acquisition
Description: This package’s response rate and net per donor are among the highest of any Audubon acquisition campaign or package. Breathtaking Audubon photography plus a message celebrating the joy of birds –and how donors can protect them– acquires donors with an average gift above the threshold for membership.

Winner—Direct Mail Mid-Level Renewal

ACLU Package Creator(s): Lautman Maska Neill Package Name: Fund the Match Appeal
Description: The ACLU needed to strengthen their Major Gifts Fund the Match Appeal, which asks donors to leverage their gifts by funding year end matching gifts. Increasing personalization in this high-value mailing raised $635,313, twice as much as in 2022 and increased response by 55%!

Runner Up—Direct Mail Mid-Level Renewal

Wildlife Conservation Society Package Creator(s): ABD Direct Package Name: 2024 Mid-Level Renewal #1
Description: This was the first year we moved to a 9 x 12 package for the first renewal notice for Conservation Patrons, the mid-level donor program for WCS, and doing so brought in a stellar $3,900+ average gift from donors who have to give a minimum of $1,500 annually to be included in the program

Winner -Digital Acquisition

Doctors Without Borders / MSF-USA Package Creator(s): Blue State / C+K Package Name: Be a LIfeline
Description: Across channels and the marketing funnel, “Be a Lifeline” drew audiences closer to MSF, elevated patient stories, and avoided false urgency. Via journalistic images and donor-centric copy, it delivered 136M impressions and grew revenue by 87% across print, email, SMS, CTV, website, and digital ads.

Runner Up—Digital Acquisition

San Diego Rescue Mission Package Creator(s): BDI Package Name: Rally Campaign - AI Imagery
Description: n pursuit of “representing the hidden homeless,” we created photorealistic images of individuals who cannot be easily found or ethically photographed (e.g., homeless mothers and children or women fleeing abusive situations). The results: increased impressions, conversions, revenue, and ROI

Winner—Digital Renewal

GLAAD Package Creator(s): Sanky Communications Package Name: GLAAD Giving Tuesday Campaign
Description: Without a match to offer, GLAAD found a different hook for GivingTuesday: asking supporters to give a f*ck! The profanity was intentional, a way of signaling to people that the organization shares their anger and frustration in a climate of pernicious political attacks on the LGBTQ community.

Runner Up—Digital Renewal

Appalachian Trail Conservancy Package Creator(s): K2D Strategies Package Name: Appalachian Trail Conservancy Year-End Push
Description: ATC’s 2023 year-end push earned $198K, a YoY improvement of over 400%. 19% of gifts came from new donors and 38% of gifts came from lapsed donors. The new vision for the ATC’s digital program is not only improving current donor retention but reaching new and lapsed donor audiences.

TIE: Winner- Multichannel

K9s for Warriors Package Creator(s): TrueSense Marketing Package Name: Battle Buddies Day of Giving
Description: Battle Buddies Day combines DM and digital channels that included cultivation social, SMS, email, & display, as well as prospecting with LinkedIn, & Nextdoor. This giving day campaign increased Gross Revenue by 362% YOY, total gifts by 104% YOY, ROI of 15.26, and even converted 24 sustainers!

TIE Winner—Multichannel

Queens Public Library Foundation Package Creator(s): K2D Strategies Package Name: Queens Public Library Foundation Books Unite Us! Campaign
Description: Books Unite Us! was a multichannel campaign that built excitement among QPLF’s audience across one direct mail piece, four emails, homepage support, and social media integration. The direct mail appeal brought in 31% more revenue YoY, with the digital piece doubling YoY revenue.

TIE: Winner - Multichannel

Coast Guard Foundation Package Creator(s): RKD Group Package Name: Mental Resilience Campaign
Description: The new campaign brought in more than $164,000 in unplanned revenue toward much-needed mental health resources and will now become a regular addition to Coast Guard Foundation's calendar


African Wildlife Foundation Package Creator(s): Sanky Communications Package Name: World Ranger Day
Description: This campaign had really strong engagement with 2,971 supporters sending thank-you notes to wildlife rangers. 25% of all visitors to the landing page completed the form and submitted a note of appreciation.

Runner UP—Stewardship

League of Women Voters Package Creator(s): MarkeTeam Package Name: Vote Slogan Name
Description: MKT created a “Pick your favorite” campaign for their donors and prospects to choose a new slogan. These 3 voting emails and 1 lightbox generated over 12,646 votes. The campaign brought in $30K in revenue without asking for a donation