2018 DMFA Award Winners
2018 Overall Winner—Renewal Appeal Category
Package Creator(s): Tripi Consulting
Package Name: Dog + Cat MiniNotecards
Description: Featuring artwork by a Fountain House member, this charming notecard package garnered a 7.13% RR and an AG of almost $35 for the active donor file.
Runner Up—Renewal Appeal CategoryFriends of the Smithsonian Package Creator(s): Avalon Consulting Package Name: Friends of the Smithsonian 2017 Giving Summer Appeal
Description: Follows strongest appeal of year. Tested in 2017 & rolled out in 2018 - produces 62% more net revenue than previous appeal in timeslot.
Winner—Direct Mail Acquisition CategoryEnvironmental Defense Fund Package Creator(s): Sage Communications Package Name: Adopt an Acre Monarch Butterfly Acquisition Package
Description: New control beat more expensive Polar Bear Note Card package. Adopt a Monarch Acre is inexpensive, produced in the U.S. and garnered a $35+ average gift!
Runner Up—Direct Mail Acquisition CategoryWaterAid America Package Creator(s): The Harrington Agency Package Name: WaterAid Acquisition
Description: Exceeded projected # of donors acquired by 104%. This reduced the projected investment per donor from $66 to $18.11! Less than 10% of the new donors opt in asking for the premium.
Winner—Direct Mail Mid-LevelTechnoserve Package Creator(s): Faircom NY Package Name: Mid-Level Summer Match and Follow-Up
Description: Revenue jumped 56% and ROI by 114%! High-touch package with match challenge, engaging donors and reinforcing the need to fight poverty using emotions and successes.
Runner Up—Direct Mail Mid-LevelASPCA Package Creator(s): Valerie Vierengel Package Name: Anatomy of a Rescue
Description: The booklet included was different from our usual year end package. Our donors agreed with the change and our average gift was increased by 17%.
Winner—EMAIL CategoryAmerican Jewish World Services Package Creator(s): Tripi Consulting Package Name: Summer Sustainer Campaign
Description: AJWS’s 2017 sustainer campaign garnered 227 new sustainers, including 18 at the $1,000+ level, with an overall $34 monthly AG. Monthly revenue increased 35% year-over-year.
Runner Up—EMAIL CategoryThe National Audubon Society Package Creator(s): Stagecoach Digital
Package Name: National Audubon Society’s 2017 Year-end email series
Description: Stagecoach Digital increased Dec. YOY revenue 35% ($306,741) average donation value 10% ($60.05), converted 2% of donors to monthly giving and reduced donor unsubscribes by 12%.
Winner—Digital/MultichannelStatue of Liberty /Ellis Island Foundation Package Creator(s): MKDM
Package Name: Statue of Liberty - Ellis Island Foundation
Description: This second renewal to a pool of 45,000 members supported by Facebook promotion generated 1.8% pre-renewal email response, 8.1% DM response, and netted nearly $150,000.
Runner Up—Digital/MultichannelThe National Urban League Package Creator(s): Faircom New York, Inc.
Package Name: State of Black America
Description: Every year, the National Urban League releases its popular State of Black America report. In 2017, we integrated the report on a multitude of platforms, Direct Mail, Emails, their website and other social media platform such as Facebook & Twitter. The campaign is successful due to its exposure.