Beyond the Welcome Series

Five New Ways to Leverage Email Automations

You probably have your Welcome Series automated, but when it comes to automations, there’s a world of opportunity beyond the basics. Download this session to explore how organizations of all sizes can build automations that will drive more engagement and revenue to your organization.

See practical examples like re-engagement campaigns, cart abandonment, upsells, sustainer tactics, and other automations that help deepen supporter relationships. Drawing on real nonprofit case studies, we’ll share lessons learned and best practices for designing automations that are practical and effective.

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Speakers

  • David Lothamer, Vice President of Digital, Avalon
  • Maan Sacdalan, Director of Digital Production and Database Management, National Trust for Historic Preservation

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