When it’s harder — and more expensive — than ever to acquire new donors, retention becomes your strongest growth strategy. But keeping new donors isn’t as simple as sending a thank-you note or relying on traditional RFM (Recency, Frequency, Monetary) metrics to predict loyalty.
Download this session to explore how leading nonprofits are using a wider range of data points — beyond gift history alone — to tailor new donor journeys that optimize retention from the start of the relationship.
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Speakers
- Dan Clasgens, Director of Direct Marketing, DAV
- Madeline Ruffin-Thomas, Vice President, Fundraising Strategies, Fuse Fundraising
- Lynn Waller, SVP, Fundraising Strategies, Fuse Fundraising
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