Many Direct Marketing programs still see stewardship as a cost center. Habitat for Humanity has proven otherwise—at scale. Download this recording to learn how Habitat affords to mail 4–6 non-appeal stewardship-specific mailings, plus ongoing acknowledgements, calls, and emails – and keeps CPDR down.

Hear about the long-term impact of stewardship on donor retention and how we utilize stewardship to see the donor as more than their wallet. With the rise of digital printing and hyper-personalization, we’ll see how localized campaigns deepen a donor’s emotional ROI as well. We’ll also see examples of stewardship-appeal hybrid campaigns, where the focus is on the donor and their impact, while softly asking for continued support. And we will unpack learnings from prior tests that prove the value of both stewardship and solicitation – working in unison, not in competition.

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Speakers

Leslie Willeford, Associate Director, Donor Development, Habitat for Humanity International

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