Bridge with blue heads on left and two people and 10 people in the middle representing Mid-Level Givng

The Power of Personal Connection: Mid-Level Telemarketing

Discover the blueprint for a thriving mid-level telefundraising initiative that not only generates revenue but deepens your connection with donors.Download this webinar, where fundraisers from the American Civil Liberties Union and International Rescue Committee share how they built and maintained high-touch telemarketing programs.

You’ll gain practical insights on how to build a new program from the ground up and ways to improve existing programs. We’ll elaborate with real case studies and methodologies on building an effective call team, scripting, segmentation, and new strategies with specific examples from a variety of campaigns including emergency response, matching gifts, cultivation calls, bridge campaigns, end-of-year campaigns, and more.

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Speakers

Christine Lowman, Senior Officer, Mid-level GivingIRC 

Ayesha Mahmooda, Manager, Donor RetentionACLU 

Amanda Zook, Director of Business Developmentt, DCM

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