Building a Strong Donor Base in Uncertain Times

In an acquisition environment marked by inflation, declining response rates and list fatigue, Defenders of Wildlife faced an existential challenge: How would they continue growing their grassroots donor base while many organizations were shrinking or pausing acquisition altogether?

Supported by their strategic partners at ABD Direct, instead of pulling back, they doubled down — making a multi-channel, high-volume acquisition investment in modeled audiences with The Digital Co-Op during Q4 last year. The result?

Growth in their donor base during a period where many other nonprofit organizations saw file contraction.

Download this webinar to learn how the leaders at Defenders of Wildlife, along with their partners at MissionWired and ABD Direct, created an acquisition strategy to drive such massive success.

Watch the Webinar

Log in to the Members-only area to get the recording. You can also download the presentation. Not a member, join today.

If you have any issues logging in, please email [email protected]

Speakers

  • Ben Deutsch,  Vice President, Digital Marketing, ABD Direct 
  • Jack Valor, Vice President, Growth and Accounts, Mission Wired
  • Cassidy White, Director of Direct Response, Defenders of Wildlife

Featured Sponsor