Last year-end, Human Rights Watch achieved an incredible feat at year-end: raising 20% more revenue from ⅓ of the audience. With a dynamic content calendar that strategically leveraged matches and optimized bid strategies across search ads, they were able to significantly improve digital revenue year-over-year. And by leveraging automation and cart abandonment emails, they were able to decrease email volume. All of these strategies allowed the HRW team to work smarter – not harder – while protecting their list and maximizing year-end results. Watch this web to learn from the HRW team and their partners at MissionWired how you can improve your upcoming EOY digital campaigns.

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Speakers

Amanda Peña, Vice President, Accounts; Staff Development Director, MissionWired
Kylee Lorio, Manager, Digital Fundraising, Human Rights Watch

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