Are you new to direct response fundraising or looking to refresh your skills? DMFA’s brand-new Direct Response 101 Virtual Masterclass is your fast track to mastering the essentials. This two-day series will provide you with foundational insights and practical skills from seasoned nonprofit leaders and industry experts.

You can watch each session separately! Or Binge watch all the sessions from both days at once.

Watch the Recording

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Here are the sessions for Day 1.

Audience Identification and Strategy

Discover why understanding your target audience is the cornerstone of successful fundraising. Gain insights from a high-profile nonprofit leader, including a conversation about audience strategy.

SPEAKER: Steve Abrahamson, Vice President of Membership and Advocacy, National Audubon Society

Mapping Donor Journeys

Explore how to engage supporters at every stage of their relationship with your organization.

SPEAKER: Amy Sukol, Principal, Lautman Maska Neill & Company

Designing Effective Tests

Master the principles of designing, executing, and analyzing direct response tests with

SPEAKER: Jessica Harrington, President, The Harrington Agency

Crafting a Compelling Message

Learn how to create powerful, emotionally resonant messages that inspire action and drive support.

SPEAKER: Winnie MacKintosh, Account Executive, K2D Strategies.

Here are the sessions for Day 2

Engage, Execute, Measure & Learn

Get a complete view of successful direct response strategies—from planning to post-campaign analysis.

SPEAKER Luke Franklin, Vice President of Membership, ASPCA.

Soup to Nuts Direct Mail Production

Learn from a panel of direct mail production experts from Production Solutions.

SPEAKERS 

Michelle Johnston, Sr. Manager of Strategic Development , Production Solutions 

Jamie McQueen, Vice President of Client Growth, Production Solutions 

Digital Marketing Basics

Gain a solid understanding of essential digital marketing channels—email, social, paid search, and more

SPEAKERS Eliza Slone, Vice President Strategy,  MKDM Digital Agency

Putting It All Together

Wrap up with a multi-channel strategy session led by experts from MissionWired, a leading multi-channel agency.

Trista Murphy, Senior Vice President of Nonprofit Strategy, Mission Wired

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