In a landscape where donor counts are softening year over year, organizations are constantly seeking innovative strategies to enhance the size, diversity, and value of their donor files. Telefundraising remains a powerful medium for engaging with donors, expressing gratitude, securing support, and collecting valuable feedback.

However, as contact rates within the Telefundraising channel continue to decline for various reasons, the key to success lies in understanding and harnessing the power of data. In this ever-evolving landscape, organizations like Planned Parenthood, The Hospital for Sick Children (SickKids), and others have achieved remarkable results by adopting a data-centric approach.

Download this webinar to discover how Planned Parenthood and SickKids have leveraged data to double their top-priority target metrics.

Get insights into how we use data to connect with your donors, identify and target the most productive donor segments, and provide organizations with the data they need to make strategic investment decisions.

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Speakers

Ashley Fedrigo, Vice President, CAUSEWORX

Tanya Tucker, Associate Director, Loyalty, Recurring Revenue Marketing, SickKids Foundation

Letal Zidkony, Senior Director, Donor Loyalty & Marketing Strategies, Planned Parenthood Federation of America

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