While creating compelling stories is the very heart of effective fundraising, that’s only half the story. When you use data to drive your storytelling to acquire, engage and retain supporters, you can take your fundraising program to new levels. In this session, we share a working case study on how strategic, data-driven storytelling through channel integration created a record-breaking campaign for MAP International.

You will learn:

• Real-life, hands-on examples of creative and direct marketing strategies that inspired supporters to take action
• Take home innovative, cost-effective ideas that WORK and that you can use immediately – no matter what the size of your organization or your budget!
• A behind-the-scenes look at how MAP International has created integrated, record-breaking fundraising campaigns

Watch the Webinar

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Speakers

Janice Bryant, VP/Director of Marketing and Communications, MAP International

Amy Graves, Principal/Chief Creative Officer,  AGB Creative